Press

Everything is Brand podcast (2020) 

Dr. Ramy Saleh and I appeared on the Everything is Brand podcast to speak about our work building CovidTrials.ca. The episode, titled “Brand value in the time of Covid,” is available on the Apple, Google and Spotify platforms and runs approximately 25 minutes. 

 

University of Waterloo Magazine (2020)

My marketing leadership at Think Research was featured in this article on how Waterloo alumni were helping to support essential workers during the pandemic.

 

The Daily Hive (2019)

I’m a proud transit user and have ridden the TTC for the majority of my working life. I believe infrastructure investments now will better us in the future. In February 2019, a photo I took during a very crowded interlude at St. George station got picked up by the Daily Hive.

 

Biotechnology Focus (2016)

I co-wrote this op-ed on Canada’s challenges in commercializing its research technology with MaRS Innovation’s CEO, Dr. Raphael Hofstein.

 

Boston Innovation (2015)

Rebecca Strong examined the arguments presented in my Tedx Talk for this feature article in Boston Innovation’s Arts & Entertainment section. She also explores the evolving landscape for stories about women and power (fictional or otherwise).

 

MedCity News (2014)

MedCity News, a medical technology trade publication, covered the WaveCheck campaign and interviewed Dr. Fazila Seker and me about our work co-directing the campaign.

 

Huffington Post (2012)

I spoke with Rachel Mendleson at the Huffington Post about my decision to change jobs following my second maternity leave.

 

Forbes (2012)

I was quoted in Jenna Gondreau’s article on the appropriateness of “xo” as a business sign-off in Forbes.